It comes in the form of a posting on YouTube.
It's something to take notice of, mainly for the technique used by the distributors. It shows how major news is more than ever in the hands of those who can afford to put it out there for public consumption.
This particular example is from the City of Los Angeles' public transit system, Metro.
Traditional media, including television news, nearly ignored Metro's big announcement this last week. It involved a press conference about a project that could top a BILLION DOLLARS.
So the agency figured out how to distribute the press conference itself, and did it:
Transit Project Press Conference
Keep in mind, this is no small project!
It involves linking downtown Los Angeles more closely together with public transit. Trains running through downtown will finally be linked, but at a cost of more than a half-billion dollars! It's going to take the rest of the decade to build it.
The agency sends out a regular email with important updates on projects as well as events. It just so happens that this time it included the video from past week's announcement.
Forward-thinking leaders are increasingly posting video of their appearances on the Internet, bypassing what has been a traditional filter of writers, reporters and editors.
No comments:
Post a Comment